Build Your Digital Brand!
What Is Your Digital Brand?
Your personal brand is the image you create of yourself. It is a combination of your vision, your values, your skills, and your expertise. It is how you market yourself to others.
Whether you are an individual or a business, your digital brand is what people can see and learn about you across multiple digital channels including websites, blogs, and social media. Through these different channels, you have the opportunity to showcase your abilities and place yourself directly in front of the audience you choose to target.
Use digital branding to...
- Build your credibility
- Establish your authority
- Become a thought leader
- Control of your online reputation
We are living in a digital world where information about everything and everyone is available to anyone in an instant. A quick Google search can provide access to a wealth of information on any topic - including information about you.
Digital branding affords you the opportunity to give people a positive perception of you. The information that is available to them during a digital search formulates their perception which is what they know, what they believe, and most importantly, how they feel about you – all before they even meet or speak to you. Digital branding helps you form those perceptions.
Build your digital brand and let people see you the way you want to be seen. Be known for what you want to be known for. Don’t be afraid to be visible and show yourself off.
After all, the alternative is being visibly invisible.
Build and Market Your Personal Brand
With 18 years of experience as Personal Branding Specialists, Business Owners, Entrepreneurs, and a College & Graduate School Educator, Jennifer and Doug Bonoff will help you build your personal brand and teach you exactly how to stand out and be memorable with a solid online presence.
Why Build A Personal Brand?
You are competing for professional opportunities. Whether you are just entering the job market, looking for a better job, in a career transition, operating a small business, or an entrepreneur, how you present yourself will dictate how you are perceived by decision makers.
A properly crafted personal brand will give you the competitive advantage you need to stand out and be memorable.
You must identify and establish the following:
- Who you are
- What you do
- What you are known for
- What you have to offer
- Your reputation
- Your expertise
- Your values
- Your purpose
After you have a solid understanding of what your band is, then you can begin to market yourself, and that is when you can start to focus on your digital brand.
How Can We Help?
Receive ongoing training course updates to keep you and your brand on the cutting edge. Take advantage of rapid change.
Find step by step instruction on how to optimize your LinkedIn profile and use it as a personal marketing tool.
Online Reputation Management
Take control of what people see when they search for you online. Appear professional, skilled, and prepared.
Your next opportunity, client, or career move may be right around the corner. Be visible online when the time is right.
Solid Online Presence
Show concrete examples of your work, competencies, and accomplishments. Stand out & be memorable.
Gain a competitive edge by demonstrating your values, vision, purpose, and skills to potential employers and decision makers.